Efva Attlling calls her lines 'Beauty with a thought'. Her trademark has become jewelry with messages and celebrities like Madonna, Meryl Streep Alicia Vikander, Uma Thurman and Grace Jones wear her products. In the store you can find the brand's silver and gold collections, jewels, perfumes, scented candles, sunglasses and crystal glass. Efva has also designed a wedding collection with rings and accessories.