PRINCESSE TAM-TAM Store at Westfield Forum Des Halles

This is an attractive French label with impeccable craftsmanship, a firm favourite with fashionable fun-loving girls. It has been rewriting the rules of fashion for the last 30 years. This designer label reinvented men's boxers and turned them over to women, revolutionised the world of lingerie and ready-to-wear by adding a touch of cool (neon printed fabric, unheard of at the time) and redesigned swimwear to make women feel beautiful and cool on the beach. Princesse tam.tam is the elegant invitation we need to leave our own private realm and do exactly what we want to.