Founded on FEEL, UGG is dedicated to long-lasting quality and enduring designs that transcend trends. An industry leader in premium materials, they became known by the feeling they deliver – lending comfort and support where and when you need it most, and empowering you to feel however you want to feel. Like a lasting hug from a loved one or friend, the feeling of UGG is an undeniable and authentic attribute of their brand, and the emotional connection they have always possessed with their consumers. Adopted by the fashion elite and then the world, the brand has since expanded beyond the icon to design footwear, apparel, accessories, and homeware with an uncompromising attitude toward creativity, quality, and craftsmanship.