Subdued Store at Westfield London

Subdued is a brand for fun-loving, strong and independent teenagers.

Teens, their universe and lifestyle are what inspire our designs. Founded in the 90’s in Italy, we have always aimed to bring something special to each piece of clothing making it unique and different from the mainstream. Our design team is Italian and Italian heritage shines through everything we do.

We have 130 stores around the world, including major cities like Paris, Rome, London, Madrid, Amsterdam and Berlin.