Wanderlust Creamery

Wanderlust Creamery is renowned for its “ice cream inspired by travel”, making non-traditional ice cream flavors inspired by global cuisine. The ice cream company’s innovative flavors have sparked trends in food, leading other brands to replicate their flavors. Wanderlust Creamery is known specifically for making globally inspired flavors, namely its non-Eurocentric ice-cream flavors. The company gained worldwide social media attention when they started serving White Rabbit ice cream as a Chinese New Year special at the beginning of February 2019. The ice cream is made with dissolved pieces of the iconic White Rabbit candy, including the edible glutinous-rice paper. As a result, many ice cream shops worldwide followed suit and created their own versions of the flavor.