Savage X Fenty

Music and fashion icon Rihanna embarks on her newest venture: lingerie designer. Inspired to create a line of intimates that celebrates and speaks to all shades and shapes, Savage X Fenty will celebrate fearlessness, confidence, and inclusivity. In partnership with a team assembled from the industry's elite, the label is braced to disrupt and redefine the marketplace with its accessible price point and full range of nudes. “We want to make people look good and feel good,” explains Rihanna, who approaches Savage X with the same mentality she does all her projects—to make something new and fresh that everyone can relate to and feel confident in. “We want you to feel sexy and have fun doing it." With offerings ranging from everyday basics to more provocative pieces— Savage X Fenty is lingerie for everyone.