VIU Hafencity

VIU stands for premium eyewear in puristic Swiss design, handmade from the best materials in the world. The prescription glasses and sunglasses are produced transparently and in a resource-conserving manner in selected manufactories. Together with partners who uphold craftsmanship and share a love of detail. The radically shortened supply chain and the direct distribution channel without unnecessary intermediate steps enable maximum quality at a fair price. Since it was founded in 2013, the aim has been to break up the outdated structures of the optical industry and advocate new, conscious consumption.