Stylestore

Westfield Style Tour, presented with Modelinia

Classic Sophisticate, Modern Bohemian, Contemporary Chic or Rule Breaker? More of a Heidi, Tyra, Cindy or Gisele? Whatever their fashion sensibility, customers found specific looks to suit their style at the Westfield Style Tour, exclusively at Westfield Old Orchard over the weekend of September 25 – 27. The tour was an interactive fashion happening which connected celebrity stylists with shoppers to help them discover their own fashion personality.

A weekend full of fashion programs and events, including fashion presentation, modeling, makeovers, entertainment included:

• Modelinia Style Sessions with celebrity stylists
• Fashion tips from Project Runway’s Christian Siriano
• MIX Style Star Contest with Melissa from the Eric & Kathy Show on 101.9fm THE MIX
• Hair style secrets from TRESemmé
• Beauty consultations and makeovers
• Chances to win a trip to New York Fashion Week

Modelinia Style Sessions
The centerpiece of the Westfield Style Tour is Modelinia Style Sessions, this interactive and complimentary, hands-on experience brought shoppers together with celebrity stylists. During the Style Session, customers received one-on-one consultations with a celebrity stylist who helped them discover their personal style, working with apparel and accessories from Westfield Old Orchard retailers. After identifying their personal look, each shopper received a customized "fashion recipe" that details apparel and product suggestions as well as discounts at participating Old Orchard stores.

Celebrity stylists include:

• Rebecca Resnick, who works with Tina Fey, Mariska Hargitay and Jamie Lynn Sigler
• Nicole of Wendi & Nicole, whose clients include America Ferrara, Sheryl Crow, Julia Louis-Dreyfus and Katherine Heigl
• Gali Barraza, who styles super models Jessica Stam, Jessica White and Julie Ordon
• Laura Solin-Valdina, who works with Naomi Judd and Deborah Norville

Style Closet fashions were provided by Aeropostale, Ann Taylor, A|X Armani Exchange, Ann Taylor LOFT, Bloomingdale's, Cache, Express, Gap, Guess, J.Jill, The Limited, Lord & Taylor, lucy, Martin + Osa, See Eyewear, Sunglass Hut, Swatch, United Colors of Benetton, White House/Black Market, XXI Forever and Zara.

On Stage
Style events were scheduled throughout the weekend and included style tips, fashion shows, makeovers and more. Famed Project Runway designer, Christian Siriano, divulged his style insights on the latest trends and gave chic tips for their specific style profile.

Melissa from the Eric & Kathy Show on 101.9fm THE MIX hosted the MIX Style Star Contest. Contestants showcased their own style tricks and tips to win the coveted title of MIX Style Star and a $500 Westfield gift card. They could even be selected from the audience for the second round of the MIX Style Star Contest and competed for great prizes.

Beauty Consultations and Makeovers
Beauty consultations were available from the freshest make up lines in the world. Makeup artists from Aveda, Bloomingdale's, Lord & Taylor, Mario Tricoci and Sephora were on hand throughout the weekend and provided expert advice on new beauty trends. TRESemmé Hair Station, revealed hair style secrets with celebrity stylist Tyler Laswell.

Win a Trip to New York Fashion Week
Take a seat at New York Fashion Week. Be sure to enter for your chance to win a trip to New York Fashion Week in February 2010. Additional prizes include a $200 Sephora gift basket, $100 Ann Taylor Loft gift card and a $50 Martin + Osa gift card to name a few.

Fashion Week Contest Rules & Regulations
Local Prizes Rules & Regulations