Marketing

Transform Everyday

The Westfield Marketing Commitment

As the premier retail developer in the world and the top brand marketer in the industry, Westfield Marketing is committed to executing strategies that transform the everyday shopping experience.

We build authentic relationships with consumers, retailers, communities and employees. We engage retailers in strategic relationships that provide consumers with something truly special.  We have unique access to global trends and resources and we rapidly turn insights into ideas. We use our distinctive sense of style to connect customers with new trends and services that enhance their lives.

Excitement and anticipation mark the beginning of each Westfield journey. There’s always something new to discover with spaces and experiences that are designed to inspire.

Nuts and Bolts
Westfield Marketing Functions

  Advertising

  Advertising
With a current, approachable and aspirational look and feel, Westfield promotes its shopping centers and retail partners through a variety of advertising outlets.
     
 Digital Marketing   Digital Marketing
For customers seeking a one-stop-shop for store information, discounts and sale information,Westfield.com is an online destination like no other.
     
 Strategic Events   Strategic Events
Committed to driving center traffic, the Westfield Marketing team works year round to build robust marketing calendars packed with relevant, exciting and enticing events.
     
 Partnership Marketing   Partnership Marketing
With over 453 million consumer visits each year, Westfield offers retailers and brand partners direct marketing access to a diverse and focused group of shoppers....read more
     
 Public Relations & Community   Public Relations & Community
Westfield is committed to being an active part of every community and keeping its brand and retail partners top of mind through timely, positive and consistent media presence.
     
 Customer Experience   Customer Experience
With convenient services amenities and environments tailored to meet shoppers’ needs, Westfield offers a premier shopping experience every time.