Imagine an advertising medium that reaches people when they're in the mood to buy, has the power to let them experience your product in person, and can actually convert them into customers on the spot, not just prospects.
Television can't do that. Neither can print or radio. So how can you get that kind of selling power working for you?
In four countries, in 114 shopping centers with over 18,000 retail partners, Westfield Shoppingtowns reach qualified consumers with money to spend and the desire to buy. The marketing professionals at Westfield will partner with you to create strategic, targeted promotions that dramatically outperform traditional advertising. Dollar for dollar, you'll attract more people - and the right kind of people - and make more money.
The Brand That Means Business
Westfield is more than a shopping center developer. Our Shoppingtowns represent a powerful brand that's trusted by more than a billion people each year for value, quality and service. In the United States, Westfield's 64 Shoppingtowns serve more than 70% of major markets like New York, Los Angeles, Chicago, Washington DC/Baltimore and San Francisco/San Jose. Our shopping centers are preferred destinations for the customers you want to reach, and a medium that out-pulls TV, radio and print. We are retail experts, committed to driving qualified traffic, and increasing shopping time and sales. In other words, we believe in the same things you do.
What Can We Do For You?
Ask companies like Coca Cola, Toyota, Jaguar, Sony Pictures and others. A strategic marketing partnership with Westfield works. We believe in an approach we call ProMAR - Proactive Marketing Activation and Reinforcement... creating an emotional connection between your customers and your brand. With a broad range of promotional initiatives, Westfield can bring your brand to life in the eyes of consumers. And our marketing solutions are tailored to your needs, never off-the-rack. They include:
And here's a worldwide first: Starting in 2004, Westfield Shoppingtowns will offer their customers wireless access to the Internet using any PDA or wireless enabled laptop. This will allow Visa, banks, AAA and others to sign up new members in our Shoppingtowns, anytime, anywhere. It is a phenomenal breakthrough that will make Westfield the first fully wirelessly integrated group of shopping centers in the world.
We Know Retail Like Nobody's Business.
At each Westfield Shoppingtown there is a team of strategic marketing professionals who understand the shoppers in their community. Plus, our National Marketing Team provides "big picture" thinking that adds punch to local promotions. Working with you, our retail experts will create a promotional event that's unique to your product, aimed precisely at your customer, and timed for maximum impact. It's razor-sharp retail marketing that gets the results you're after.
Nobody Does It Better, Or For Less.
How cost-effective is a Westfield promotion? Check out what you'd pay for a traditional advertising program in a market like Chicago. One week of radio will cost you as much as $240,000. A week of Newspaper? $26,000. And a single week of television, nearly a quarter million dollars. A Westfield promotion can deliver the same market more effectively, and at a fraction of the cost.
We're Ready When You Are
The retail experts at Westfield can build a promotion around your product on a local or national basis anytime. As well, you can choose to be a part of one of our National Marketing Platforms that build promotions around annual events and themes. These include:
Seasonal
Demographic Specific
Existing Programs
If you want to build your most dynamic and cost effective promotion ever, talk to the experts at Westfield. We'll show you the power your brand can have when it comes to life in a Westfield Shoppingtown.
For further information please contact:
Carl Schloessman
Vice President, Partnership Marketing
11601 Wilshire Blvd -- 11th Floor
Los Angeles ,CA 90025
Telephone: (310) 445-6810
cshloessman@westfield.com
Australia
Westfield Group