Whatever your marketing objectives, Westfield shopping centres can build your business and grow your brand. The centres offer a range of commercialisation opportunities that can be tailored and combined to ensure you exceed your targets.
Westfield’s specialty leasing, traditional advertising, ambient media and promotional spaces are located in high-footfall areas and positioned close to the point of purchase – guaranteeing maximum impact with over 2 million customers across the UK each week, who are relaxed and ready to buy.
Specialty Leasing
Westfield offers specialty leasing sites right in the heart of its shopping centres. The units are available for durations ranging from one week to six months. You have the flexibility to plan your trading around key periods in the year without being tied to long-term commitments or investment. These options are perfect for new businesses, product launches, seasonal offers or retailers looking to trial a location before committing to a longer term agreement.
Sampling and Promotions
Westfield’s promotions and exhibition spaces enable you to deliver a unique brand experience. You can showcase your products and services, engaging with thousands of customers every day in a vibrant environment perfect for experiential marketing. This will increase exposure to your brand, letting customers see, taste and touch your product, leaving them with a memorable experience.
Mall Media
All our centres provide powerful media opportunities which can place your products at the front of customers’ minds at the points of highest footfall and natural dwell. Options include:
Brand Alliance
Sometimes brands need to look beyond traditional advertising and promotions to connect emotionally with customers. Westfield offers a year-round calendar of events, each with partnership opportunities and the chance to place your brand in the hearts and minds of customers.
Your options include sponsoring concierge services or children’s play areas, tying in with fashion shows or participating in seasonal shopping centre activities. Contact us to find out how we can tailor a package to meet your objectives.
For further information, contact:
Rachel Mialkowski
Commercialisation & Sales
enquiries@westfield-uk.com
+44 (0)20 7061 1660
Westfield Group